MUBORI, 2022

Media campaign for MUBORI, a self-proposed fashion brand. MUBORI offers delicate pieces of wearable art in the form of organically geometric 3-dimensional handbags, meant to look like products found in a "fashion boutique under the sea".

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Inspired by nature, the bags' biophilic appearance mimics anemone and coral; intended to keep the wearer in touch with the natural environment in a world that seems to be disconnected from it. The aesthetic of the product lineup is a marriage between timeless elegance and the mystical tessellation of 3D fabric, where outlandish shapes are punctuated with luxurious pearls.

Product Design, Creative Direction, Photography, Styling, Editing: Farah Liyana

Videography: Shah Nizam

Styling Assistant: Nurul Izzati

Hair & Makeup: Zaq Zavora

Muses: Anasha, Faizah